Industry | Car industry |
---|---|
Fate | Nationalised in 1975. Name changed to Rover Group in 1986. |
Predecessor | British Motor Holdings (BMH) Leyland Motor Corporation (LMC) |
Successor | Rover Group Leyland DAF |
Founded | 1968 |
Defunct | 1986 |
Headquarters | England, UK |
Key people | Lord Stokes Michael Edwardes Graham Day |
Products | 1948 Land Rover (Rover) 1968 Jaguar XJ6 (BLMC) Rover 800-series/Sterling (ARG) More here |
Employees | 250,000 |
Parent | British Leyland Ltd from 1975 (later called BL Ltd, BL plc and finally Rover Group plc) |
British Leyland was a vehicle manufacturing company formed in the United Kingdom in 1968 as British Leyland Motor Corporation Ltd (BLMC). It was partly nationalised in 1975 with the government creating a new holding company called British Leyland Ltd which became BL Ltd (later BL plc) in 1978.[1][2] It incorporated much of the British owned motor vehicle industry, and held 40% of the UK car market,[3] with roots going back to 1895.
Despite containing profitable marques such as Jaguar, Rover and Land Rover, as well as the best-selling Mini, British Leyland had a troubled history.[4] In 1986 it was renamed as the Rover Group, later to become MG Rover Group, which went into administration in 2005, bringing an end to mass car production by British owned manufacturers—with MG and the Austin, Morris and Wolseley marques becoming part of China's SAIC, with whom MG Rover attempted to merge prior to administration.
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BLMC was created in 1968 by the merger of British Motor Holdings (BMH) and Leyland Motor Corporation (LMC),[5] encouraged by Tony Benn as chairman of the Industrial Reorganisation Committee created by the Wilson Government (1964–1970).[3] At the time, LMC was a successful manufacturer, while BMH was perilously close to collapse. The Government was hopeful LMC's expertise would revive the ailing BMH. The merger combined most of the remaining independent British car manufacturing companies and included car, bus and truck manufacturers and more diverse enterprises including construction equipment, refrigerators, metal casting companies, road surface manufacturers; in all, nearly 100 different companies. The new corporation was arranged into seven divisions under its new chairman, Sir Donald Stokes (formerly the chairman of LMC).
While BMH was the UK's largest car manufacturer (producing over twice as many cars as LMC), it offered a range of dated vehicles, including the Morris Minor which was introduced in 1948 and the Austin Cambridge and Morris Oxford, which dated back to 1959. After the merger, Lord Stokes was horrified to find that BMH had no plans to replace these elderly designs. Also, BMH's design efforts immediately prior to the merger had focused on unfortunate niche market models such as the Austin Maxi (which was underdeveloped and with an appearance hampered by using the doors from the larger Austin 1800) and the Austin 3 litre, which was a car with no discernible place in the market.
BMH had produced several successful cars, such as the Mini and the Austin/Morris 1100/1300 range (which at the time was the UK's biggest selling car). While these cars had been advanced at the time of their introduction, the Mini was not highly profitable and the 1100/1300 was facing more modern competition.
The lack of attention to development of new mass market models meant that BMH had nothing in the way of new models in the pipeline to effectively compete with popular rivals such as Ford's Escort and Cortina.
Immediately, Lord Stokes instigated plans to design and introduce new models quickly. The first result of this crash program was the Morris Marina in early 1971. It used parts from various BL models with new bodywork to produce BL's mass market competitor. It was one of the strongest selling cars in Britain during the 1970s, although by the end of production in 1980 it was widely regarded as a dismal product which had damaged the company's reputation. The Austin Allegro (replacement for the 1100/1300 ranges), launched in 1973, earned a similarly unwanted reputation over its 10-year production life.
The company became an infamous monument to the industrial turmoil that plagued Britain in the 1970s. At its peak, BLMC owned nearly 40 different manufacturing plants across the country. Even before the merger BMH had included theoretically competing marques which were in fact selling substantially similar "badge engineered" cars. To this was added the competition from yet more, previously LMC marques. Rover competed with Jaguar at the expensive end of the market, and Triumph with its family cars and sports cars against Austin, Morris and MG. The result was a product range which was incoherent and full of duplication. In addition, in consequent attempts to establish British Leyland as a brand in consumers' minds in and outside the UK, print ads and spots were produced, causing confusion rather than attraction for buyers. This, combined with serious industrial relations problems (with trade unions), the 1973 oil crisis, the three-day week, high inflation, and ineffectual management meant that BL became an unmanageable and financially crippled behemoth which went bankrupt in 1975.
Sir Don Ryder was asked to undertake an enquiry into the position of the company, and his report, The Ryder Report, was presented to the government in April 1975. Following the report's recommendations, the organisation was drastically restructured and the Labour Government (1974–1979) took control by creating a new holding company British Leyland Limited (BL) of which the government was the major shareholder. The company was now organised into the following four divisions:[6]
There was positive news for BL at the end of 1976 when its new Rover SD1 executive car was voted European Car of the Year, having gained plaudits for its innovative design. The SD1 was actually the first step that British Leyland took towards rationalising its passenger car ranges, as it was a single car replacing two cars that competed in the same sector—the Rover P6 and Triumph 2000. More positive news for the company came at the end of 1976 with the approval by Industry Minister Eric Varley of a £140 million investment of public money in refitting the Longbridge plant for production of the company's "ADO88" (Mini replacement) model, due for launch in 1979.[7] However, the UK success of the Ford Fiesta, launched in 1976, redefined the small car class and ADO88 would soon be cancelled. Massive investment in the Longbridge plant would nevertheless take place in preparation for the introduction of the slightly larger "LC8" subcompact hatchback, which would be launched as the Austin Mini Metro.
In 1977 Sir Michael Edwardes was appointed Chief Executive[8] and Leyland Cars was split up into Austin Morris (the volume car business) and Jaguar Rover Triumph (JRT) (the specialist or upmarket division). Austin Morris included MG. Land Rover and Range Rover were later separated from JRT to form the Land Rover Group. JRT later split up into Rover-Triumph and Jaguar Car Holdings (which included Daimler)
In 1978 the company formed a new group for its commercial vehicle interests, BL Commercial Vehicles (BLCV) under managing director David Abell. The following companies moved under this new umbrella:
BLCV and the Land Rover Group later merged to become Land Rover Leyland.
In 1979 British Leyland Ltd was renamed to simply BL Ltd (later BL plc) and its subsidiary which acted as a holding company for all the other companies within the group The British Leyland Motor Corporation Ltd to BLMC Ltd.[9]
BL's fortunes took another much-awaited rise in October 1980 with the launch of the Austin Metro (initially named the Mini Metro), a modern three-door hatchback which gave buyers a more modern and practical alternative to the iconic but ageing Mini. This went on to be one of the most popular cars in Britain of the 1980s.
In 1982 most of the car division became the Austin Rover Group marking the end of the Morris and Triumph marques although Jaguar and Daimler remained in a separate company called Jaguar Car Holdings. The Austin Rover Group started a partnership with Honda.
A rationalisation of the model ranges also took place around this time. In 1980, British Leyland was still producing four cars in the large family car sector—the Leyland Princess, Austin Maxi, Morris Marina and Triumph Dolomite. But the Dolomite was discontinued in August that year - and replaced by the Honda Civic-based Acclaim - in a move that saw the Canley plant in Coventry closed, with the Austin Maxi also being axed a year later. The Marina became the Ital in August 1980 following a superficial facelift, and a year later the Leyland Princess received a major upgrade to become the Austin Ambassador, meaning that the 1982 range had just two competitors in this sector. In April 1984, these cars were discontinued to make way for a single all-new model, the Austin Montego.
In 1984 Jaguar Cars became independent once more, through a public sale of its shares. Ford subsequently acquired Jaguar. In 1986 BL changed its name to Rover Group and in 1987 the Trucks Division – Leyland Vehicles merged with the Dutch DAF company to form DAF NV, trading as Leyland DAF in the UK and as DAF in the Netherlands. In 1987 the bus business was spun off into a new company called Leyland Bus. This was the result of a management buyout who decided to sell the company to the Bus & Truck division of Volvo in 1988.
In 1988 the remaining Rover Group business was sold by the British Government to British Aerospace (BAe). They subsequently sold the business to BMW, which, after initially seeking to retain the whole business, decided to only retain the Cowley operations for MINI production and close the Longbridge factory. Longbridge, along with the Rover and MG marques, was taken on by MG Rover which went into administration in April 2005. All MG (formerly MG/Rover) products are now made in China for the Chinese market by Nanjing. Nanjing have demolished the Longbridge site all but for a very small section, which is used to assemble the Chinese MG TF from complete knock down (CKD) for the European market (i.e. the whole car is Chinese-made, but it is partially disassembled, before being reassembled at Longbridge to avoid certain European Union taxes); this small operation employs 50 people. As only a negligible number of parts are made in Europe (oil sumps), this operation does not support many if any jobs outside the 'assembly operation' elsewhere in the UK or Europe, unlike in 1993 when 29,000 UK jobs and many other European jobs were supported by Rover.
Many of the brands were divested over time and continue to exist on the books of several companies to this day.
The Leyland name and logo continues as a recognised and respected marque across India, the wider subcontinent and parts of Africa in the form of Ashok Leyland. Part of the giant Hinduja Group, Ashok Leyland manufactures buses, trucks, defence vehicles and engines. The company is a leader in the heavy transportation sector within India and has an aggressive expansionary policy. Ironically, since 1987, when the London-based Hinduja Group bought the Indian-based Ashok Leyland company, it is once again a British-owned brand. Today, Ashok-Leyland is pursuing a joint venture with Nissan and through its acquisition of the Czech truck maker, Avia, is entering the European truck market directly. With its purchase, in 2010, of a 25% stake in UK-based bus manufacturer Optare, Ashok Leyland has taken a step closer to reconnecting with its British heritage, as Optare is a direct descendant of Leyland's UK bus-making division.
Marque | 1900s | 1910s | 1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Jaguar | SS Cars | Jaguar | Jaguar & Daimler |
BMH | BLMC / British Leyland | Jaguar & Daimler |
Ford (PAG) | Tata | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Daimler | Daimler | BSA | BSA | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Lanchester | Lanchester | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Rover | Rover | Rover | Rover | Austin Rover Group & Land Rover Group (BL plc) |
Rover Group (BAe) | Rover Group (BMW) |
MG Rover Group (PVH) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Land Rover | Ford (PAG) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Alvis | Alvis | BAE Systems | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Standard | Standard | Standard Triumph | Leyland Motors | British Motor Heritage | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Triumph | Dawson | Triumph | BMW | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Riley | Riley | Nuffield Organisation | BMC | BMH | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MG | Morris Garages (MG) | Rover Group (BMW) |
MG Rover Group (PVH) | SAIC & NAC |
SAIC | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Morris | Morris | Morris | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wolseley | Wolseley | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Austin | Austin | Austin | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Vanden Plas | Vanden Plas | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Mini | BMW | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Austin-Healey | Austin (BMC) & Donald Healey | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Marque | 1900s | 1910s | 1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||||||||||||||||||||||||
The car firms (and car brands) which eventually merged to form the company are as follows.
The dates given are those of the first car of each name, but these are often debatable as each car may be several years in development.
Several of these names (including Jaguar, Land Rover and Mini) are now in other hands. The history of the mergers and other key events is as follows:
In some cases, British Leyland continued to produce competing models from the merged companies at different sites for many years. However, any benefits from the broader number of models were far outweighed by higher development costs and greatly reduced economies of scale.
Sadly, potential benefits associated with rationalising parts usage were lost, as for example, the company made two completely different 1.3 litre engines (BMC A series and the Triumph 1.3 litre), two different 1.5 litre engines (BMC E series and Triumph), four different 2 litre engines (4 cylinder O series, 4 cylinder Triumph Dolomite, 4 cylinder Rover and 6 cylinder Triumph) and two completely different V8 engines (Triumph OHC 3 litre V8 and Rover 3.5 litre V8).
Examples of competing cars were:
In contrast to the continued development of competing models, British Leyland continued the practice of badge engineering of models which had started under BMC; selling essentially the same vehicle under two (or more) different marques.
This list is incomplete.
Marque | 1900s | 1910s | 1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Jaguar | SS Cars | Jaguar | Jaguar & Daimler |
BMH | BLMC / British Leyland | Jaguar & Daimler |
Ford (PAG) | Tata | |||||||||||||||||||||||||||||||||||||||||||||||||||||
Daimler | Daimler | BSA | BSA | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Lanchester | Lanchester | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Rover | Rover | Rover | Rover | Austin Rover Group & Land Rover Group (BL plc) |
Rover Group (BAe) | Rover Group (BMW) |
MG Rover Group (PVH) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
Land Rover | Ford (PAG) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Alvis | Alvis | BAE Systems | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Standard | Standard | Standard Triumph | Leyland Motors | British Motor Heritage | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Triumph | Dawson | Triumph | BMW | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Riley | Riley | Nuffield Organisation | BMC | BMH | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MG | Morris Garages (MG) | Rover Group (BMW) |
MG Rover Group (PVH) | SAIC & NAC |
SAIC | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Morris | Morris | Morris | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wolseley | Wolseley | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Austin | Austin | Austin | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Vanden Plas | Vanden Plas | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Mini | BMW | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Austin-Healey | Austin (BMC) & Donald Healey | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Marque | 1900s | 1910s | 1920s | 1930s | 1940s | 1950s | 1960s | 1970s | 1980s | 1990s | 2000s | 2010s | |||||||||||||||||||||||||||||||||||||||||||||||||
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